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National Bridal Market Chicago


September 15-17th, 2024   2025 SS

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Setting Trends in  

Bridal Fashion

Our collections feature a range of designs that celebrate the natural beauty and diversity of women, with styles that cater to every body shape, size, and skin tone. Iveary believes that every bride deserves to feel confident, comfortable, and beautiful on her big day, and their dresses are designed to do just that.



Since 2014

Headquartered in Los Angeles, we've been in bridal since 2014, specializing in designing and manufacturing products for various US brands and local retail stores, offering them under their private labels.

In 2023, we officially introduced Iveary as a brand for the market. We marked our presence at both the VOW Bridal Market and Chicago Bridal Market in August 2023 as the starting point, and you can expect to see us actively participating in major bridal markets every year. Furthermore, we are in the process of establishing a distribution center in Texas, and our US team is rapidly expanding nearly 30 employees by now.... More

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Iveary   I   Lumière   I   Amore

Focus on creating bespoke, high-end dresses that are

tailor-made to fit each bride's unique vision and style



Our new bridal collections are set to launch for Fall/Winter 2024, showcasing a stunning range of labels that combine timeless elegance with contemporary flair. The collections will feature a variety of silhouettes, from classic ball gowns to sleek mermaid styles, all crafted from luxurious fabrics and adorned with exquisite details such as delicate lace, intricate beading, and stunning embroidery. The color palette will range from traditional ivory and white to more modern shades such as blush and champagne, allowing each bride to express her individual style. With a focus on quality craftsmanship and attention to detail, this new bridal collection promises to be a true showstopper and a must-see .

See you on 2025 SS

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When it comes to bridal best sellers, wedding dresses are undoubtedly the most sought-after item. A-line, ball gown, and mermaid silhouettes remain timeless favorites, while modern styles such as illusion necklines, off-the-shoulder sleeves, and unique lace patterns have also gained popularity. Brides are increasingly opting for minimalist gowns with clean lines and simple details, as well as dresses with detachable overskirts or capes for a versatile look. In terms of bridal beauty, natural makeup with a focus on enhancing one's features and soft, romantic hairstyles are trending.

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Get Inspired


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